About Us

We are a family owned and operated Jewelry business serving the New Jersey/New York area since 1983. Our store is a proud member of the Better Business Bureau.

We are committed to bringing you the finest selection of jewelry at the lowest possible prices.

We offer a wonderful selection of 14K,18K, Platinum and Sterling Silver Jewelry as well as Diamond, Gemstone and Custom Designed pieces.

We offer a unique line of personalized gifts such as nameplate necklaces, rings, bracelets and earrings.

We also feature special charms such as Police, Fire Fighters, Doctors and Nurses, Dentists and Lawyers.

One of our most popular items is the 14K Gold Photo Engraved Picture Pendants. Bring in your favorite photo, any size, and we will engrave it on a pendant.

We are authorized dealers of Citizen and Seiko Watches and have a large inventory in stock.

We also stock a large jewelry inventory not listed on our website so please feel free to contact us directly if you don’t see the item you are looking for.

Our Customer Service Staff will be happy to assist you.

We invite you to shop online in the comfort and convenience of your home and experience our personal touch.

We know you’ll be glad you did.