Why Us?


We want you to be confident in your jeweler.

See what our some of our friends have to say about us...



We are REAL people behind this store- no call centers, no corporate offices, no long wait times.
We are a local, family-owned business aspiring to connect to our community in Edison, NJ and
extend our quality services to the world. Shin Brothers Inc. was founded by Richard and his
wife, Margaret in 1983. Their passion and legacy has expanded since then with growing
expertise in authentic custom designs, quality jewelry selections, and top-notch jewelry services.
This powerhouse has been backed by a strong family structure, a solid network of committed
employees (of over 15 years of experience), and generations of loyal customers (now four
generations). Our collective family within Shin Brothers Jewelers Inc. personally welcome you to
our website and our shop. Thank you for supporting our commitment to providing you top-notch
products and services!


"Anyone who is even THINKING about getting engaged this store is the first I recommend." - Brittani from WeddingWire

"Although I didn't buy a diamond ring, they treated me as if I spent a fortune and treated me with such professionalism." -Donna from WeddingWire

"My husband bought my engagement ring from the owner, Richard, and he immediately became our forever jeweler. He is the absolute best! He provided the best advice, from sizing and style to diamond quality. Both of our wedding bands were custom made and they are perfect :) The jewelers at Shin Brothers are honest, so helpful, and very reasonable with their pricing. It's nice to have someone in the industry you can count on!" - Samantha from WeddingWire 

"I have been going to Shin jewelers for almost 20 years. From my wedding rings to bracelets and earrings i have always relied on Richard and his staff. Now that I live in Florida, every time I come to visit NJ, I always make it a point to stop in. His prices are the best and he will treat you like family. I cannot say enough how much I trust the quality and integrity of Shin. They will always be my go to jeweler!" - Sharon from YelpReviews

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